Reverend Billy, founder of the Church of Stop Shopping, joins the public
movement calling on Starbucks to give Ethiopia what is rightfully hers.

The highly respected Reverend is known by many for his unparalleled role in the
fight for global and environmental justice. He has run many successful
corporate campaigns including the recent campaign against Victoria's Secret to
stop the "clear-cutting of virgin forests" from the Canadian Rockies Mountains.
The glossy pages of Victoria's Secret catalogues have been targeted as
environmentally destructive products. The Reverend helped end the two year
campaign by environmentalists to convince the company to utilize recycled
papers for its catalogues.

Reverend Billy once again stands for justice and is now siding with the
Ethiopian farmers to correct the imbalance of power between Starbucks and
Ethiopia. He wants to see Starbucks help the poor farmers help themselves out
of poverty by making use of their only resources: the world known fine coffees
they produce.

"There is real hunger in Ethiopia, and the shareholders in these companies are
vastly wealthy," the Reverend said, "we should use any leverage we can find."

Reverend Billy called a public demonstration in New York City:

Venue: Astor Place Cube, Astor Place in Manhattan, New York, NY
Date: Saturday February 3, 2007
Time: 4:00 p.m. – 5:00 p.m.

"Let's dance and exorcise some cash registers! Confront Starbucks for stealing
the trademarks of Ethiopia's ancient coffees, like Sidamo and Harar. Honor the
destitute farmers by defeating the $4 latte!" he said.

Members of the local Ethiopian community are supporting the Reverend's efforts.
To participate, please leave your contact information here or at
poorfarmer@gmail.com

For more information, visit www.revbilly.com

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